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Powerful Facebook Stats Your Brand Can't Ignore in 2. Skip to main content.
What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform and analytics. Here are some important Facebook stats—broken down by multiple dimensions—to help guide your social media strategy. Click on the jump links below to skip to each section: General Facebook Stats.
First, let’s start off with some general Facebook stats to paint a picture of why the social network is so important: 1. Facebook Has More Than 2 Billion Daily Active Users. As of June 3. 0, 2. Although many social media marketers assume this number will plateau, it’s probably safe to say that Facebook will continue to grow until they run out of new users to sign up. Only a couple more billion to go!
To put these numbers into context, here are the number of monthly active users on other top social media platforms, according to statistics from Tech. Crunch: Youtube has 1. We. Chat has 8. 89 million monthly active users. Instagram has 7. 00 million monthly active users. Twitter has 3. 28 million monthly active users. Snapchat has an estimated 2.
Facebook Demographic Stats. Over 2 billion users is a lot of people.
In order to get a better understanding of who you can potentially reach on the platform, here are some Facebook stats on their audience demographics: 2. Women & 7. 5% of Men Use Facebook. Overall, Facebook’s gender demographics are pretty evenly split with women slightly more active. According to Pew Research, 8. This is a clear indicator that no matter who you’re trying to reach, they’re likely active on Facebook. People Aged 1. 8- 2.
Are the Most Prevalent Facebook Users (6. Is the Least)The age groups on Facebook break down by use as such: 8. Despite being the smallest age group on the platform, Facebook seems to be the best option for reaching older users on social media when compared to other networks. Here’s a breakdown of social media usage of 6.
Instagram. 10% use Twitter. Linked. In. 16% use Pinterest. Less than 1. 0% of 5. Snapchat. If your brand targets an older audience, make Facebook marketing a priority. Facebook Users Have Attended at Least Some College. Facebook initially started as the brainchild of then- college student Mark Zuckerburg.
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Before it became the social network we know it as today, it was actually called “Coursematch.” It was developed to allow people to create profiles listing out which classes they were taking. Perhaps because of this, it’s interesting to consider Facebook use in terms of the highest level of education of users. This use breaks down as such: 7. Facebook Geo Stats. Facebook’s audience is diverse, which makes it perfect for global brands outside of North America.
Here’s a look at some important Facebook stats your brand should know: 5. Facebook’s Daily Active Users Come from Outside the US/Canada. As some of the above Facebook stats have already hinted at, Facebook is huge internationally.
In fact, 8. 5% of Facebook’s daily active users come from outside the US and Canada. India, Brazil and Indonesia have the largest Facebook audiences after the US. Use this as an opportunity to explore expanding your target audience outside of your core, if it makes sense.
More Than 7. 0 Facebook Translations Are Available. In order to support its global audience, Facebook has more than 7. At this time, more than 3. Global brands need to take this into consideration.
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Use analytics to help you understand the demographics of your audience, and keep an eye out for where large fan bases live. From there you can target your Page posts by location or language. For example, if you limit the language of your post’s audience to Spanish, it will only be visible to people who: Have Spanish set as their language on Facebook. List Spanish as one of their languages on their profile. People who don’t fit one of those criteria won’t be able to see your post on your Page, their News Feed or search. Facebook Usage Stats. Watch Inside Out Online Idigitaltimes.
It’s important to understand how people use Facebook. This data can inform your publishing behavior, ad targeting and other pieces of your strategy. Take a look at these Facebook stats related to how people engage with the platform: 7. Facebook Users Have Never Liked a Facebook Page.
More than 6. 0 million businesses have a Facebook Page. Additionally, 3. 9% of users like or follow a Facebook page to receive a special offer. Some other Facebook stats that related to Facebook pages include things like: All of this data leads back to the fact that Facebook Pages are a useful tool for your business. This is especially true in getting the word out and providing quick customer service. People equate quick responses to good customer service, so plan your social media customer service strategy accordingly. People Spend an Average of 3. Minutes on Facebook Each Day.
According to data from Nielsen, Americans spend an average of 1. Specifically, five hours per day are spent on mobile devices. While content consumption is on the up- and- up, it might surprise you to find that the amount of time spent on Facebook per day has actually decreased.
The current average amount of time spent on Facebook is 3. That number is down from 4. This is supported by findings by Similar. Web, a marketing intelligence firm which claims that people are generally spending less time on social media now than they did before. With less time spent on Facebook, you have to learn to make the most of every opportunity to get in front of your audience. Think carefully about what you post and have a purpose for all the content you share.
People Access Facebook an Average 8 Times Per Day. According to com. Score, Facebook is accessed at an average of eight times per day, followed by Instagram (six), Twitter (five) and Facebook Messenger (three). So while people may not spend as much time on Facebook as they used to, they do tend to check it pretty frequently.
One way to maximize your exposure is to schedule your Facebook posts to publish throughout the day, at times when your audience is most likely to be engaged. Not sure when the optimal time is? You can use our Viral.
Post feature to automatically schedule your posts to publish at the times your followers are most active. New Users Sign up for Facebook Every Minute.
Every 6. 0 seconds on Facebook, there are: 3. Compared to data from other popular social networks, every minute there are: 4.
Tweets. 66,0. 00 Instagram posts. Whats. App messages sent.
The numbers don’t lie—Facebook truly is the largest social network around, especially because they own two of the aforementioned three companies. So while there have been reports of Facebook no longer being as valuable for marketers as other channels, the user base continues to grow. Everyone on Facebook Is No More Than 3. Degrees Separated.
Facebook’s own research found that everyone is no more than 3. Cash On Demand Movie Watch Online. This is far less than the proposed six degrees of separation originally set out by Frigyes Karinthy. As many people use Facebook to keep in touch with friends and family, it’s interesting to see how this use scenario has literally brought the world closer together. The closeness of users is beneficial for marketers trying to overcome Facebook’s algorithm, which is notorious for slashing organic reach for brands.